Time
and again, I get emails from people interested in blogging as a
business; and they ask what it takes to be a celebrated blogger. Some
mention that they are Internet marketers and I ask what they are
actually marketing and they cannot pin-point the precise value they are
offering in order to make money online.
While becoming “Internet- famous” may be a
quick way to becoming famous and make money, it is by no means easy. If
I were paid for everyone who wants to blog, I should be a millionaire.
For fun, I generally segment the interest of bloggers into several
categories – professional blogger either blogging as a business or for
their business; ex-blogger, blogger-to-be, casual blogger and the
popular category – copy-and-paste bloggers.
The truth is that blogging is awesome. If
done right, it can make you a generous income. It has the power to help
you build credibility, authority and ultimately profits. In fact I
believe everyone should blog because in the age of digital, building an
online presence should actually start with a blog, not Facebook. Somehow
so many people get disillusioned because they see the way Internet
marketing experts tell them how much they make, how much you can make
and invite them into seminars that make them more money than the actual
way of making money online.
They eventually leave the so-called
blogging seminars believing they will begin to make thousands of dollars
almost with little efforts. But few months after they get discouraged,
disillusioned and distraught.
Linda Ikeji is one of Nigeria’s foremost
bloggers and recently celebrated her birthday and eight years of
blogging. People love the super blogger Linda but rarely identify with
the process of getting there. While there are some others who make money
online, she is undoubtedly Nigeria’s most successful blogger who made
her money from blogging. I have decided to use today to draw lessons
from her work in answer to quick tips to being a super blogger.
Own your domain before you become a celebrity
You see everyone needs to register their
personal domain name and business name as early as possible. The times
are coming when the things you consider unnecessary will be critical to
your business survival. Gist had it at one time Lindaikeji.com was
obtained way long before Linda Ikeji considered registering it. Gist
also had it that while Vincent Enyeama, Nigeria’s ace goal stopper was
having a fantastic performance during the match between Nigeria and
Argentina at the 2010 South Africa WorId Cup, someone was busy
registering his name as a domain name. Cyber-squatting is common as it
defines the practice by people who buy domain names with the hope of
selling it later – a kind of internet real estate. However, after the
number of years blogging and she is still successful at it,
outperforming all imitators, competitors and squatters, who says rules
are not meant to be broken? Actionable tip? Register your business and
personal name – including likely misspells and extensions.
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